PENGGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA TOKO KARIM MART MOJOGEDANG KARANGANYAR

Abstrak

This study aims to determine the effect of service quality, price, promotion on customer satisfaction at
Karim Mart Stores, Mojogedang, Karanganyar. The population in this study are consumers of Karim Mart
Stores whose number is not known with certainty. The limeshow formula is used to determine the number
of samples and the results of the limeshow formula. The number of samples is 100 respondents. Data
collection using questionnaire techniques, analytical techniques and using multiple linear regression
analysis, hypothesis testing using t test and F test. The conclusions from the results of testing each
hypothesis show that (1) Service quality has a significant effect on customer satisfaction at Karim Mart
stores. (2) Prices have a significant effect on customer satisfaction at the Karim Mart store. (3) Promotion
has a significant effect on consumer satisfaction. (4) Service Quality, Price, Promotion simultaneously
have a significant effect on customer satisfaction at the Karim Mart store.