PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN MIE GACOAN MANAHAN

Abstrak

The purpose of this study was to determine the effect of service quality, product quality and price on
consumer satisfaction of Mie Gacoan Manahan. The author uses a descriptive quantitative approach.
Collecting data on a quantitative approach using a questionnaire research instrument, the data analysis is
statistical in nature with the aim of testing the predetermined hypothesis.
This research is a descriptive research using a quantitative approach. The population in this study is
the average consumer of Mie Gacoan Manahan per day of approximately 400 consumers. Researchers took
25% of the population as a sample of 100 consumers.
The results of this study indicate that service quality (X1) has a significant effect on consumer satisfaction
(Y) on consumers of Mie Gacoan Manahan, product quality (X2) has a significant effect on consumer
satisfaction (Y) on consumers of Mie Gacoan Manahan and Price (X3) has a significant effect. on consumer
satisfaction (Y) on consumers of Mie Gacoan Manahan. Service quality (X1), product quality (X2) and price
(X3) simultaneously have a significant effect on consumer satisfaction (Y) on consumers of Mie Gacoan
Manahan. Based on the results of the analysis obtained the value of Adjusted R Square of 0.485 or 48.5%.
Determination or contribution of service quality, product quality and price satisfaction of Mie Gacoan
Manahan consumers is 48.5% while the remaining 51.5% is influenced by other factors