PENGARUH HARGA, PROMOSI DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO LEO SPORTWEAR DI GROBOGAN

Abstrak

This research aims to determine the influence of price, promotion and consumer trust on purchasing decisions at the Leo Sportwear Store in Grobogan, both partially and simultaneously. This research is quantitative research. The sampling technique used was accidental sampling. The population of this research is consumers who make purchases at the Leo Sportwear Store, where 90 people are the sample. The analysis techniques used are the Classical Assumption Test, Multiple Linear Regression Test, F Test, t Test and Coefficient of Determination Test. The research results show that partially the variables price, promotion and consumer trust have a significant effect on purchasing decisions. These three variables have a positive and significant effect on purchasing decisions. This shows that there is a need to increase prices, promotions and consumer confidence to increase purchasing decisions.