PENGARUH PROMOSI DAN KEMUDAHAN PEMBAYARAN TERHADAP KEPUTUSAN PEMBELIAN MARKETPLACE SHOPEE (Studi Pada Warga Kecamatan Bendosari, Kabupaten Sukoharjo)

Abstrak

Residents of Bendosari District, Sukoharjo Regency are the subjects of this study because they are an important demographic for Shopee users, and because promotions and ease of payment play a significant role in influencing purchase decisions.  A quantitative research is what this one is.  A total of 150 residents in Bendosari, Sukoharjo Regency, were surveyed using a purposive sampling approach.  Many linear regression analysis, F-test, T-test, and determination test (R²) are used in the study.  Research shows that two factors, Promotion (X₁) and Ease of Payment (X₂), influence purchase decisions (Y) in a favorable and substantial way, and they do so partly and concurrently.